British American Tobacco Bangladesh - Our brands
Our business is not about encouraging people to start smoking or to smoke more. It is about providing products that meet the preferences of adults who have chosen to consume tobacco.
We manufacture and market a diverse range of cigarette brands to cater to varying consumer needs. Our current portfolio includes brands are Benson & Hedges, John Player Gold Leaf, John Player Series, Capstan, Lucky Strike, Luckies, Star, Royals, Derby, Pilot, and Hollywood. These brands are strategically positioned across four segments of the Bangladesh cigarette market.
Benson & Hedges
Since its launch in 1997 with B&H Special Filter, Benson & Hedges has been a leading premium tobacco brand. In 2012, it introduced B&H Switch, the market’s first capsule variant, followed by B&H Platinum in 2018, the first premium tube filter in Bangladesh Today, Benson & Hedges offers a range of premium variants, including:
- Full Flavour: B&H Special Filter
- Smooth: B&H Blue Gold,
- Fresh & Smooth: B&H Switch
- Tube filter: B&H Platinum.
John Player Gold Leaf, John Player Series and Capstan
These brands are positioned in the Aspirational Premium segment. John Player Gold Leaf was the first international tobacco brand in Bangladesh. The John Player Series later introduced two variants: John Player Switch and John Player Special.
Lucky Strike
An iconic international brand from the BAT Group, Lucky Strike was launched in Bangladesh in 2021. Its portfolios include:
- Lucky Strike Original
- Lucky Strike Red
- Black Series: Cool Crunch, Fresh Twist, and Big Chill.
Luckies
Introduced in 2025, Luckies targets young, trendy consumers of the country. The brand currently offers two refreshing variants: Luckies Mint and Luckies Citrus.
Star
Launched in 1964, Star is positioned in the value-for-money segment, offering variants tailored to consumer preferences in this segment.
Royals
Since 2019, Royals has been a trusted name in the value segments, with three variants:
- Royals GOLD
- Royals NEXT
- Royals LS
Derby, Pilot and Hollywood
- Derby (2013): Available in Full Flavor and Style variants.
- Hollywood (2011): Positioned in the mid-income segment with multiple variants.
- Pilot (2009): A key offering in the low segment of BAT Bangladesh’s portfolio.
Our commitment remains clear, to responsibly provide choices for adult consumers who have chosen to smoke, while driving innovation and maintaining the highest standards of quality across our portfolio.